I haven't smelt Miss Dior Cherie, but it doesn't really matter if it smells like a cityrail train headed south on a boiling hot day because this ad alone is going to make me go and buy it.
Everything about this ad is tugging at my heartstrings - those gorgeously round, pastel balloons (since when were balloons perfect spheres?!), the soft pink ribbon lazily spelling Dior and of course those classic french rooftops with the outline of the Eiffel Tower in the background.
Advertising clearly does work - and you don't even need John Hamm selling it to me!
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